Search engine optimization (SEO)
SEO is the process of improving the visibility of a website or a web page in search engines. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. This gives a website web presence. As an Internet marketing strategy, SEO considers how search engines work and what people search for.
SEO has got focus in internet marketing as it is the most cost effective and efficient method of making the online business visible to huge masses of potential visitors searching through search engines. It takes your website from nowhere to top pages so that it can beat the competitors and earn the real advantage of being online and reach millions of visitors online